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OutsideCase study

One nightlife app. Two sides of the night

We designed and developed Outside end to end so club goers discover and book the night, while promoters run guestlists, schedules and chats in the same product.

Outside promoter home with upcoming events and partner clubs
Outside club goer home with city events and venue cards
Outside nightlife leaderboard ranking club goers
Client
Outside
Industry
Nightlife / Events
Services
Design + development
Scope
Product build

01. The challenge

One night. Two jobs that never shared a product.

Club goers hunt venues, lists and tables across Instagram DMs and group chats. Promoters juggle guestlists, schedules and follow-ups in spreadsheets. Outside puts both sides in one mobile application.

For club goers

Discover venues and events, join guestlists, book bottle service and check in with QR.

For promoters

Run schedules, manage guestlists, feature the night and chat with guests without leaving the app.

For the scene

Feeds, stories and a leaderboard keep nightlife social instead of transactional.


Our approach

Discover the night. Then let each role run their job.

We centred the product on city discovery for goers, then mirrored promoter tools for lists, schedules and messaging so both sides speak the same nightlife language.

  1. 01

    Discover

    City home, search and venue/event detail.

  2. 02

    Book

    Guestlists, bottle service and QR check-in.

  3. 03

    Promote

    Schedules, lists and feature-the-night tools.

  4. 04

    Connect

    Messages, feeds, stories and leaderboard.

03. How we solved it

Each fix, and what it changed.

Every screen answers a real friction in nightlife apps. Here is what we designed, built, and what goers and promoters gain from it.

Discover
Goer side

A home that makes tonight obvious

Problem

Finding what is on meant scrolling Instagram stories and scattered event posts.

Solution

A club-goer home with city events and venue cards, paired with search that filters the night by place and vibe.

Gain

People open the app and see where to go without leaving for social feeds.

Outside search for venues and events
Outside club goer home showing tonight's events

Book
Goer side

Club and event pages that close the booking

Problem

Venue posts sold the vibe but not the path to a list or a table.

Solution

Club detail and event detail screens with clear entry points into guestlists and bottle service.

Gain

Discovery turns into a booking without a DM hand-off.

Outside club detail page with venue info and actions
Outside club event detail with booking options

Book
Goer + door

Bottle service and check-in without the chaos

Problem

Tables and door lists lived in WhatsApp threads and paper sheets.

Solution

A bottle-service flow for reservations plus a QR screen for door check-in, with guestlists on both sides.

Gain

Guests know they are on the list; door staff and promoters share the same truth.

Outside QR check-in screen for club entry
Outside bottle service reservation screen

Promote
Promoter side

Promoter tools that run the list, not a spreadsheet

Problem

Promoters tracked who was coming across notes, chats and venue portals.

Solution

Guestlist management, a schedule manager and feature-the-night so promoters plan and push the night in-app.

Gain

Ops stay in Outside instead of falling back to ad-hoc tools.

Outside promoter clubs represented screen
Outside promoter guestlists management

Connect
Both sides

Social layers that keep the scene alive

Problem

Nightlife apps often feel like booking forms with no culture.

Solution

Stories, city and personal feeds, in-app messages and a leaderboard so the product feels like the night, not just the ticket.

Gain

Engagement continues after the booking: chat, flex and come back.

Outside my feed with live posts
Outside leaderboard ranking nightlife activity

04. The overall gain

What changed for goers and for promoters.

The design turned fragmented nightlife jobs into one mobile product both sides can open every night.

JobBeforeAfter with Outside
Finding tonightInstagram stories and group chatsCity home, search and venue cards
Getting on a listDM a promoter and hope for a replyGuestlists and bottle service in-app
Getting through the doorName on a paper list or screenshotShared list truth plus QR check-in
Running promoter opsSpreadsheets, notes and venue portalsSchedules, lists and feature-the-night
Talking to guestsScattered WhatsApp threadsIn-app messages and chat
Feeling the sceneBooking only, no social layerFeeds, stories and a leaderboard

For merchants

  • Fewer dead ends: discovery leads to a list or table without leaving the app.

  • Shared guest truth: goers and promoters see the same lists and check-in.

  • Nightlife energy: feeds and ranks keep the product social after booking.

For Outside

  • A two-sided product designed and developed for goers and promoters.

  • Screen patterns that stay consistent from splash through chat.

  • A complete mobile build: discover, book, promote and connect.

App sides
2
Key screens
20
Core flows
4
Social layer
1
Scope
Designed + developed

Design in detail

Designed to feel like one night out.

From splash to guestlists and chat, shared dark UI, cards and navigation keep Outside familiar while each role does a distinct job.

06. The outcome

Designed. Built.
Handed off.

Outside is a complete nightlife app we designed and developed end to end: club discovery, booking and promoter ops, delivered as a working product.

4.8/5

Overall rating

View related work

Nightlife mobile product

A two-sided nightlife app designed and developed around goers and promoters.

Designed. Built. Handed off.

Full design and development across both nightlife roles.

Work with us

Is your product doing more than users can find?
Let's fix that.

We find where your product loses people, then design the fix, from audit to a complete design system.

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