Skip to main content
VoltupCase study

EV charging, made clear for Dubai

We designed the Voltup marketing site and driver-app UI so drivers find the station, fleets start a conversation, and every page tells the same charging story.

Voltup landing page hero with EV charging message and station photography
Voltup driver app home map showing nearby charging stations
Voltup driver app active charging session screen
Client
Voltup
Industry
EV charging / Dubai
Services
Web + app UI design
Scope
Site + driver app

01. The challenge

One operator. Three audiences who needed different truths.

Drivers wanted a clear station and a simple session. Fleets needed a credible path to talk. Operators needed pages that stayed accurate about power, connectors and support, without overclaiming.

For drivers

Find Umm Ramool, understand chargers and connectors, and start a session in the app without guesswork.

For fleet operators

See how Voltup serves limousine, taxi and rental fleets, then send a focused enquiry.

For the station story

Publish address, hours, bays and facilities that match what people find on site.


Our approach

Clarify the site. Then prove the session.

We structured the marketing site around driver and fleet jobs first, then mirrored that clarity in the driver-app UI so the website promise and the session experience stay aligned.

  1. 01

    Clarify

    Landing and hub pages that say what Voltup is in one scroll.

  2. 02

    Station

    Umm Ramool detail with chargers, bays and on-site facts.

  3. 03

    Fleet

    A dedicated path for operators who need more than a map pin.

  4. 04

    Session

    App UI for map, start, live charge and payment.

03. How we solved it

Each fix, and what it changed.

Every page and app screen answers a real question at the charger. Here is what we designed and what drivers and fleets gain from it.

Clarify
Marketing site

A landing that answers “can I charge here?”

Problem

Generic EV marketing buried station facts under stock claims.

Solution

A landing hero and follow-on sections that lead with Dubai charging, station proof and a clear route into fleet or contact.

Gain

Visitors know what Voltup offers before they dig into policy pages.

Voltup marketing landing page first viewport
Landing section introducing fleet charging for commercial EVs

Station
Umm Ramool

Station pages that match the bay

Problem

Drivers arrived unsure about power, connectors and what was on site.

Solution

A dedicated Umm Ramool page with address, hours, charger ratings, ports and facilities written as operational facts.

Gain

The website becomes a checklist people can trust before they drive over.

Umm Ramool station page with location and charging details
Station visit flow graphic for arriving and charging

Fleet
Fleet operators

A fleet path that is not a contact form dump

Problem

Fleet buyers needed a serious conversation, not a generic “contact us” dead end.

Solution

A Fleet Charging journey that explains commercial use cases and routes operators into a focused enquiry.

Gain

Fleets self-qualify and reach the right conversation faster.

Fleet Charging marketing page for commercial EV operators
Fleet station photography used across commercial pages

Session
Driver app

Driver app UI that follows the charge

Problem

Finding a station on the web still left a gap between arrival and a live session.

Solution

App screens for map and station list, an active session view, charger hub and wallet/receipt detail.

Gain

Drivers can start, watch and pay for a session with the same language as the site.

Driver app live charging session with progress
Driver app map of Voltup charging locations

Trust
Pricing + compatibility

Trust pages that stay careful with claims

Problem

Overstated power or “works with every EV” claims would break trust at the bay.

Solution

Pricing and compatibility pages that separate charger rating from real-world power and spell out connectors and adapters clearly.

Gain

Support and sales share one careful story instead of competing claims.

EV charging pricing page explaining tariffs carefully
EV compatibility page covering connectors and adapters

04. The overall gain

What changed for drivers and for fleets.

The design turned scattered charging questions into one website and app UI both audiences can follow.

JobBeforeAfter with Voltup
Find a stationScattered posts and unclear site pages.Landing + Umm Ramool with address, hours and equipment.
Start a sessionWebsite promise without a clear in-app path.Map → station → live session → wallet screens.
Talk as a fleetGeneric contact forms with no commercial context.Fleet journey that leads to a focused enquiry.
Trust the factsEasy to overclaim power or compatibility.Pricing and compatibility written as careful ops facts.

For drivers

  • Clearer arrival: drivers know the station before they leave.

  • Clearer session: app UI mirrors the website language.

  • Clearer fleet path: operators reach the right conversation.

For Voltup

  • One design system across marketing pages and driver-app UI.

  • Desktop and mobile breakpoints for the core site journeys.

  • Copy and visuals structured to avoid unverifiable claims.

marketing pages
12+
breakpoints
2
app screens
5
station story
1
Web + app UI design
Web + app UI design

Design in detail

Designed to feel like one charging brand.

From the landing hero to station, fleet, app and support pages, shared hierarchy and photography keep Voltup familiar while each journey does a distinct job.

App marketing page that bridges site and session.
Charger hub inside the driver app.

06. The outcome

Designed. Aligned. Handed off.

Voltup’s marketing site and driver-app UI now tell one Dubai charging story, from landing and station pages to map, session and wallet.

2

Surfaces · Marketing site · Driver app

View related work

EV charging web + app

A Dubai operator site with driver-session UI designed as one system.

Designed. Aligned. Handed off.

Website and app UI delivered as one design engagement.

Work with us

Is your product doing more than users can find?
Let's fix that.

We find where your product loses people, then design the fix, from audit to a complete design system.

Book a free call
orhello@appicminds.com
Next projectHilbert Health