Opinion-led decisions
Changes ship based on taste, not evidence.
Changes ship based on taste, not evidence.
Big launches can quietly lower conversion without anyone noticing.
Tests stopped too early produce misleading winners.
Everything below is included — scoped clearly, so you know exactly what you're getting.
Test roadmap & hypotheses
Variant design & development
Testing tool setup
QA across devices
Statistically sound analysis
Rollout of winning variants
Fixed quotes for ab testing after a short scoping call. Most Shopify work is fixed-scope after a short call. Start with a free store audit, then a clear quote before we build.
A clear, predictable path for your a/b testing project, with you in the loop at every step.
Define what to test and why.
Design and code the variants.
Launch and monitor the test.
Analyse and roll out the winner.

A rebuilt storefront with clearer product pages and a faster path from browsing to checkout.

A personalised skincare concept with guided product discovery and a mobile-first shopping flow.

High-velocity landing pages built to turn paid traffic into leads and sales.
Get a free, no-obligation CRO audit of your Shopify store's funnel, speed and checkout.